News & Features

NCU student wins JMA/NCB Buy Jamaican, Build Jamaica Video Competition
Published: Thursday, February 1, 2018 5:02:24 PM




Stanley Cole of Northern Caribbean University, on Tuesday was selected as the winner of the Jamaica Manufacturing Association/National Commercial Bank Buy Jamaican, Build Jamaica Video and Jingle Competition for tertiary students.

Cole collected $100,000 at the JMA's offices on Duke Street and his video and jingle will now be the advertisement for the JMA's upcoming campaign to have Jamaicans purchasing locally made products.

The Business student won the judges' approval ahead of the other five final-round entrants from local universities.

The judges believed that Cole's entry suited the competition's criteria of content, creativity, originality and impact.

Though the plan was to award one winner, the quality of the pieces that were submitted convinced the judges to give more prizes.

With the assistance of NCB, Vicky-Ann Reynolds of the University of the West Indies got a second-place prize of $30,000.

All six of the final-round entrants received tokens and gift baskets of products from both Seprod and Chase E Ramson.

Cole said after being handed a flyer about the competition, he decided to enter with the support from family, friends, colleagues at NCU and some companies in the Mandeville area.

 

According to director and treasurer of the JMA, Richard Coe - the body along with NCB have been partnering to spread the message to Jamaicans, the importance of buying locally made brands.

He said, "the JMA remains committed to the philosophy that there is no better way to building Jamaica, than by buying Jamaican. We believe that the strength of our productive sector is largely dependent on the purchasing habits of consumers. As a nation, we need to assume a buy Jamaican culture and support local alternatives over imported products.

"We are not asking you to buy Jamaican simply to engender a sense of nostalgia or nationalism. Rather, buy Jamaican, because locally made products are as good as, and arguably even better than many imported products.

"Buy Jamaican, because the product quality and packaging of locally manufactured products are superior and can compete on any international stage," Coe said.

Sandra Forbes, Brand Associate Management at NCB, said that since 2004, the company has been assisting with the JMA's campaign for Jamaicans to support the local industries.

She said: "the campaign has served as a machinery to mobilise Jamaicans to support locally made products and business, innovations, diversity and quality. The successes have been alarming with improvement in industry, coupled with the re-socialisation of the Jamaican populace."

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