Published by: Jamaica Observer | December 23, 2016
Herboo team members (from
left) sales representative Yonne Fagon with chief operating officer Kamla
Williams, Alshadane Wright, CEO Javin Williams (front), chief research officer
Kamal Smith and sales representative Tamaya Henry (Source: Observer File).
A little over a year ago, founder of the Herboo
organic shampoo company, Javin Williams, expressed the desire to start
exporting his locally made product to the Caribbean and the United States.
to 2016, the two year-old company is closing the year with a bang after
securing markets in Florida, the Cayman Islands, Barbados and Japan.
Enterprise’s expansion got underway shortly after being named the Jamaica Observer’s Mogul in
the Making winner in 2015. Not only has the company expanded its footprint into
new markets, but it has also added 10 distribution outlets locally.
competition gave us a lot of exposure and now we are in 15 outlets across the
island, up from the five we had. We were also doing production in my mother’s
kitchen, and after we won someone saw us in the paper and invited us to their
factory,” Williams told the Jamaica
Observer in a telephone interview on Wednesday.
we have our products manufactured in a factory and this has not only allowed us
to have standardised mixture for all the bottles but has also improved
productivity,” he continued.
times are ahead for this small company which started from a scalp condition
that Williams suffered. The two-in-one shampoo has grown into a popular hair
product since entering the market in 2014 and now has monthly demand for more
than 5,000 bottles in Florida alone.
has also expanded its product line to include an organic hair and body oil.
have developed a new product which is the Herboo hair and body oil, made from
local coconut oil, castor oil, other organic oils and Herboo’s special blend,”
Williams told the Caribbean
company produces over 500 bottles of the hair and body oil product per month
and has also increased production of its deep cleansing shampoo to 1,000 per
month, up from 600.
Enterprise has the capacity to produce about 25,000 products per month, but is
currently unable to ramp up its volume due to having little working capital.
is now seeking venture capitalists to assist in growing the business.
heard about the product and what it is good for but whenever they needed it
they would have to come to Jamaica to purchase it. One customer in Florida buys
it through the Fontana Pharmacy website, so there is the demand. It’s just that
we can’t fill it right now because we don’t have the financial support,”
company plans to introduce the Herboo line of body wash, lotion and hair
moisturiser during the first six months of 2017.
the rest of the year we are going to watch the demand and pivot basically, so
if the customers say they want a shampoo only, then we will produce the shampoo
and conditioner separately,” Williams reasoned.
to being awarded the Mogul in the Making winner, Williams, his sister Kamla
Williams, and Kamal Smith, all Northern Caribbean University (NCU) students
entered the National Business Model Competition along with fellow team members,
Kemesha Maxwell and Alshadane Wright, and were awarded $2 million after winning
the win, the team also entered the International Business Model Competition
which took place in Salt Lake City, Utah, and earned eighth place against 42
Enterprise was awarded the Best International Team award and won a total of
US$6,000. The team has also entered the First Heritage Cooperative Credit Union
Business Plan competition, which assisted them in organising the business model.